Social Exclusion and Effectiveness of Self-Benefit versus Other-Benefit Marketing Appeals for Eco-Friendly Products
Despite the growing need, marketers of eco-friendly products have not yet identified the most effective ways to attract consumers to their products. The current research explores the effectiveness of two distinct marketing appeals for eco-friendly upcycling products. In particular, an experiment is...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
MDPI AG
2021-04-01
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| Series: | Sustainability |
| Subjects: | |
| Online Access: | https://www.mdpi.com/2071-1050/13/9/5034 |