Top Management, Green Innovations, and the Mediating Effect of Customer Cooperation in Green Supply Chains

Top Management, Green Innovations, and the Mediating Effect of Customer Cooperation in Green Supply Chains

This study examines the mediating role of customer cooperation in green supply chain relationships. Employing 181 manufacturer⁻customer relationships, we test the mediating effect of customer cooperation on the process and managerial innovations. As proposed, customer cooperation positivel...

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Bibliographic Details
Main Authors: Umar Burki, Pervin Ersoy, Usama Najam
Format: Article
Language:English
Published: MDPI AG 2019-02-01
Series:Sustainability
Subjects:
customer cooperation
green innovations
top management commitment
green supply chains
Online Access:https://www.mdpi.com/2071-1050/11/4/1031

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