Top Management, Green Innovations, and the Mediating Effect of Customer Cooperation in Green Supply Chains
This study examines the mediating role of customer cooperation in green supply chain relationships. Employing 181 manufacturer⁻customer relationships, we test the mediating effect of customer cooperation on the process and managerial innovations. As proposed, customer cooperation positivel...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
MDPI AG
2019-02-01
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| Series: | Sustainability |
| Subjects: | |
| Online Access: | https://www.mdpi.com/2071-1050/11/4/1031 |