Metodyka badania modeli biznesowych podmiotów gospodarczych

• Main Author: Karol Kuczera
• Format: Article
• Language: English
• Published: Kozminski University 2013-03-01
• Series: Management and Business Administration. Central Europe
• Subjects: management approaches; business model; conditions of competitiveness; business environment
• Online Access: http://journals.indexcopernicus.com/fulltxt.php?ICID=1041663

Purpose: The article is aimed at determining the business environment through an analysis of concepts of and approaches to organization management, and subsequently proposing a methodology for testing company profiles considering the preferences of the decision-makers.Methodology: The research includes literature studies, critical discussion and personal research in the area of the meta-method for company testing.Findings: The contemporary business environment, which is complex and dynamic, requires adequate measuring tools. Such tools, like meta-methods, should operate on quantitative and qualitative variables, as well as consider the time factor. While testing companies one should not omit the preferences of their decision-makers. The profile of an organization depends on their point of view.Originality: The image of business environment, which is a discussion on issues involving, inter alia, sources of competitive advantage, professionalism of services, virtuality and telepresence, as well as behavioral and resource-based approaches to management. A proposition of testing profiles of small and medium companies considering the preferences of the decision-makers.