Virtual Reality in Marketing: A Framework, Review, and Research Agenda
Marketing scholars and practitioners are showing increasing interest in Extended Reality (XR) technologies (XRs), such as virtual reality (VR), augmented reality (AR), and mixed reality (MR), as very promising technological tools for producing satisfactory consumer experiences that mirror those expe...
Main Authors: | Mariano Alcañiz, Enrique Bigné, Jaime Guixeres |
---|---|
Format: | Article |
Language: | English |
Published: |
Frontiers Media S.A.
2019-07-01
|
Series: | Frontiers in Psychology |
Subjects: | |
Online Access: | https://www.frontiersin.org/article/10.3389/fpsyg.2019.01530/full |
Similar Items
-
Recognition of Customers’ Impulsivity from Behavioral Patterns in Virtual Reality
by: Masoud Moghaddasi, et al.
Published: (2021-05-01) -
User-Centered Virtual Reality for Promoting Relaxation: An Innovative Approach
by: Silvia Francesca Maria Pizzoli, et al.
Published: (2019-03-01) -
Comparison of Radial and Panel Menus in Virtual Reality
by: Pedro Monteiro, et al.
Published: (2019-01-01) -
Development and Calibration of an Eye-Tracking Fixation Identification Algorithm for Immersive Virtual Reality
by: Jose Llanes-Jurado, et al.
Published: (2020-09-01) -
Virtual Reality as an Emerging Methodology for Leadership Assessment and Training
by: Mariano Alcañiz, et al.
Published: (2018-09-01)