“My Way”: Piloting an Online Focus Group

In this article, the author outlines a method of online data collection. The pros and cons of using online focus groups to collect information from a geographically diverse population are discussed.

Bibliographic Details
Main Author: Jennifer Oringderff
Format: Article
Language:English
Published: SAGE Publishing 2004-09-01
Series:International Journal of Qualitative Methods
Online Access:https://doi.org/10.1177/160940690400300305