Exploring Shopper’s Browsing Behavior and Attention Level with an EEG Biosensor Cap

The online shopping market is developing rapidly, meaning that it is important for retailers and manufacturers to understand how consumers behave online compared to when in brick-and-mortar stores. Retailers want consumers to spend time shopping, browsing, and searching for products in the hope a pu...

Full description

Bibliographic Details
Main Authors: Dong-Her Shih, Kuan-Chu Lu, Po-Yuan Shih
Format: Article
Language:English
Published: MDPI AG 2019-10-01
Series:Brain Sciences
Subjects:
Online Access:https://www.mdpi.com/2076-3425/9/11/301