Charting and shaping the modern consumer. The rise of customer research in the Dutch department store De Bijenkorf, 1930-1960
In the decades before and after World War ii, major European department stores were increasingly eager to know and understand their customers. This article analyses how the Dutch department store De Bijenkorf, in dialogue with leading European partners, developed a wide range of research techniques...
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| Format: | Article |
| Language: | English |
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Open Journals
2017-09-01
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| Series: | BMGN: Low Countries Historical Review |
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| Online Access: | https://ojstest.minions.amsterdam/article/view/6643 |