| Summary: | Abstract There is evidence that stakeholders' willingness and motivations to support sustainable river management strategies plays a crucial role in the success of water management policies. Earlier works have highlighted some of the drivers of stakeholders' willingness, however, the generalizability of much published research on this issue is problematic given that much of the research focuses on the Global North. By conducting in‐depth interviews and applying content analysis, this paper aimed at exploring stakeholders' willingness and motivations to support sustainable water resource management as well as what stakeholders would do to support sustainable management of water resources. Results show that stakeholders appear to be willing to support water protection measures due to a wide range of motivations. Therefore, policymakers may need to emphasize those motivations when encouraging the public and/or segments of the society to engage in sustainable water resource management practices.
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