| Summary: | The article reveals the problem of the status of suggestive texts, which is relevant for modern psycho-linguistics, determines their functional capabilities that allow them to participate in the structuring of speech images and convey subjective intentions through speech. The author proves that prayers, conspiracies, neurolinguistic programming and affirmations, increasing the emotionality of speech, play a special role in the implementation of the pragmatic goals of communication, since they contain a volume of suggestion that is much greater than in the options without them. All this explains the use of the designated units both in the media and in personality improvement courses: thanks to these formal shells, the author focuses the attention of his recipients on the key points of the message. Due to intentionality, suggestive statements act as a means of objectifying the worldview of their addressee. The aim of this study is to strive to comprehensively describe the texts of a suggestive orientation with an emphasis on their linguistic potential. In this regard, a significant role in achieving the set goals is assigned to the comparative characteristics of phono-lexico-syntactic units in prayers, conspiracies, texts of neurolinguistic programming and affirmations.
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