Activators of Airline Customers’ Sense of Moral Obligation to Engage in Pro-Social Behaviors: Impact of CSR in the Korean Marketplace

Activators of Airline Customers’ Sense of Moral Obligation to Engage in Pro-Social Behaviors: Impact of CSR in the Korean Marketplace

This study was designed to better comprehend airline customers’ purchase and pay intention formation by involving perceived airline corporate social responsibility (CSR), emotional factors, volitional factors, moral obligation, and brand involvement as key concepts. A survey methodology with quantit...

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Bibliographic Details
Main Authors: Heesup Han, Xiaoting Chi, Chang-Sik Kim, Hyungseo Bobby Ryu
Format: Article
Language:English
Published: MDPI AG 2020-05-01
Series:Sustainability
Subjects:
Pro-social behaviors
CSR perception
airline passengers
emotional process
volitional process
moral obligation
Online Access:https://www.mdpi.com/2071-1050/12/10/4334

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