Research on the Relationship Between Self-improvement Values and Green Brand Identity

In order to clarify the relationship between self-improvement values and green brand identity, we take the consumers’ self-improvement values as the antecedent variable, consider the self-monitoring as the moderating variable, regard consumers’ environmental self-accountability as the intermediary v...

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Bibliographic Details
Main Authors: Liang Xuedong, Yang Yong, Gong Qunxi, Li Sipan, Guo Gengxuan
Format: Article
Language:English
Published: EDP Sciences 2021-01-01
Series:E3S Web of Conferences
Online Access:https://www.e3s-conferences.org/articles/e3sconf/pdf/2021/37/e3sconf_icemee2021_04016.pdf

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