Research on the Relationship Between Self-improvement Values and Green Brand Identity
In order to clarify the relationship between self-improvement values and green brand identity, we take the consumers’ self-improvement values as the antecedent variable, consider the self-monitoring as the moderating variable, regard consumers’ environmental self-accountability as the intermediary v...
Main Authors: | Liang Xuedong, Yang Yong, Gong Qunxi, Li Sipan, Guo Gengxuan |
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Format: | Article |
Language: | English |
Published: |
EDP Sciences
2021-01-01
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Series: | E3S Web of Conferences |
Online Access: | https://www.e3s-conferences.org/articles/e3sconf/pdf/2021/37/e3sconf_icemee2021_04016.pdf |
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