Customer Orientation and Innovation – The Perspective of Top-Level Management

Research background: Scientific exploration of customer orientation also confirms the existence of connections which occur between the focus of an enterprise on the needs of its customers and the level of its innovativeness. For it is the customer and his/her needs that determine a company’s primary...

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Bibliographic Details
Main Authors:	Widelska Urszula, Krot Katarzyna
Format:	Article
Language:	English
Published:	Sciendo 2021-06-01
Series:	Folia Oeconomica Stetinensia
Subjects:	customer orientation innovation relationships with customers l21 l22 m30 m31
Online Access:	https://doi.org/10.2478/foli-2021-0011

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spelling	doaj-b9e3a0b3612246f5a1503ab280a6bd152021-09-05T21:01:01ZengSciendoFolia Oeconomica Stetinensia1898-01982021-06-0121116117410.2478/foli-2021-0011Customer Orientation and Innovation – The Perspective of Top-Level ManagementWidelska Urszula0Krot Katarzyna1Lomza State University of Applied Sciences, Faculty of Social Sciences and Humanities Department of ManagementBialystok University of TechnologyFaculty of Engineering Management Department of Marketing and TourismResearch background: Scientific exploration of customer orientation also confirms the existence of connections which occur between the focus of an enterprise on the needs of its customers and the level of its innovativeness. For it is the customer and his/her needs that determine a company’s primary directions of development and, in the end, the customer decides whether to make purchases and accept the company’s offerhttps://doi.org/10.2478/foli-2021-0011customer orientationinnovationrelationships with customersl21l22m30m31
collection	DOAJ
language	English
format	Article
sources	DOAJ
author	Widelska Urszula Krot Katarzyna
spellingShingle	Widelska Urszula Krot Katarzyna Customer Orientation and Innovation – The Perspective of Top-Level Management Folia Oeconomica Stetinensia customer orientation innovation relationships with customers l21 l22 m30 m31
author_facet	Widelska Urszula Krot Katarzyna
author_sort	Widelska Urszula
title	Customer Orientation and Innovation – The Perspective of Top-Level Management
title_short	Customer Orientation and Innovation – The Perspective of Top-Level Management
title_full	Customer Orientation and Innovation – The Perspective of Top-Level Management
title_fullStr	Customer Orientation and Innovation – The Perspective of Top-Level Management
title_full_unstemmed	Customer Orientation and Innovation – The Perspective of Top-Level Management
title_sort	customer orientation and innovation – the perspective of top-level management
publisher	Sciendo
series	Folia Oeconomica Stetinensia
issn	1898-0198
publishDate	2021-06-01
description	Research background: Scientific exploration of customer orientation also confirms the existence of connections which occur between the focus of an enterprise on the needs of its customers and the level of its innovativeness. For it is the customer and his/her needs that determine a company’s primary directions of development and, in the end, the customer decides whether to make purchases and accept the company’s offer
topic	customer orientation innovation relationships with customers l21 l22 m30 m31
url	https://doi.org/10.2478/foli-2021-0011
work_keys_str_mv	AT widelskaurszula customerorientationandinnovationtheperspectiveoftoplevelmanagement AT krotkatarzyna customerorientationandinnovationtheperspectiveoftoplevelmanagement
_version_	1717781754454999040

Customer Orientation and Innovation – The Perspective of Top-Level Management

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