The marketing of educational services. A study regarding the graduates’ professional path

• Main Authors: Palade, A., Bratucu, G.
• Format: Article
• Language: English
• Published: Transilvania University Press 2013-12-01
• Series: Bulletin of the Transilvania University of Brasov. Series V : Economic Sciences
• Subjects: marketing of educational services; market research; career path
• Online Access: http://webbut.unitbv.ro/bulletin/Series%20V/BULETIN%20V/010%20palade%20bratucu%20BUT%202013%202.pdf

The present article begins with a short analysis of the scientific literature, followed by a quantitative research study applied on university graduates with reference to their professional path. The main theme of this research is: attitudes, opinions and behaviours of students graduating from Transilvania University regarding their professional path after graduating from university courses. The present paper continues with some of the results obtained from the research and the conclusions drawn from them.