Summary: | We conducted three
studies to examine the relationship between spicy tastes and risk seeking. In
Study 1, results from a personality judgment task indicated that people were
more inclined to attribute a higher level of risk seeking to individuals who
enjoy spicy foods. The second study examined whether people who like spicy
foods are actually more risk seeking. In fact, people who reported a preference
for spicy tastes scored higher on risk taking, as assessed via the
Domain-Specific Risk-Taking Scale (Chinese version). Finally, Study 3 employed
an experimental design to manipulate risk-seeking tendencies by having
participants experience spicy food tastes in the lab. Momentarily savoring
spicy foods increased participants’ risk taking in the Iowa Gambling Task. The
present findings suggest that preferences for spicy tastes could relate to
risk-seeking tendencies and subsequent risk-seeking behaviors.
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