E-Commerce in Tourism Businesses: Investigation of the Food and Beverage Businesses Making Sale on the yemeksepeti.com

• Main Authors: Evrim ÇELTEK, Meral BOZDOĞAN
• Format: Article
• Language: English
• Published: Gaziantep University 2013-12-01
• Series: Gaziantep University Journal of Social Sciences
• Subjects: E-ticaret; Turizm Pazarlaması; Yiyecek-İçecek İşletmeleri; yemeksepeti.com; E-Commerce; Tourism Marketing; Food and Beverage Businesses
• Online Access: http://dergipark.gov.tr/jss/issue/24232/256872?publisher=gantep

E-commerce which called globalization of the world economy’s as a form of new trade has brought in many different sizes to trade. The recent advances in information technology, e-commerce has an important place in the tourism industry. All kinds of technological products used in electronic commerce, this study focuses on the concept of e-commerce via the Internet. Because of the investigating the impact of information technology applications at food and beverage establishments is less in our country, the research examined 1657 food and beverage enterprises which were operating at the "yemeksepeti.com" which has the biggest market share in Turkey. The study is important, to determine the importance of e-commerce for the food and beverage management, to review the current situation of e-commerce at food and beverage enterprises and to determine the improvement needs and making a major contribution in this area. Purpose of this study is to examine yemeksepeti.com's functioning in a systematic way which has a large market share since the early 2000s, to determine the food and beverage establishments' properties which selling at yemeksepeti.com, to determine the importance of e-commerce at the food and beverage enterprises