| Summary: | This research was aimed at revealing the dominant factors influencing the students’ decision to continue their study to the Social Science Education Program of Graduate Program of Padang State University. The factors analyzed involved future income, cost of study, work opportunities in the future, social status, parents’ education, intrinsic motivation and the National Education Departement policies. This research was a kind of survey using exploratory approach and factors analysis. The population of the research was all students took the Social Science Education Program of Graduate Program of Padang State University registered in period 2011. The result of the research showed that the dominant factors influencing the students’ decision to continue their study to the Social Science Education Program of Graduate Program of Padang State University were the future income, bonus and work opportunities in the future. In addition, the cost of transportation during their study was higher than the cost of buying books & photo copy which of course very important in continuing education to a higher level, especially at Post Graduate Program.
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