ITV viewers' attitudes towards iTV advertising and their influence on interactive behavior

ITV viewers' attitudes towards iTV advertising and their influence on interactive behavior

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Bibliographic Details
Main Author: Shalom Levy
Format: Article
Language:English
Published: LLC "CPC "Business Perspectives" 2010-06-01
Series:Innovative Marketing
Online Access:https://businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/3320/im_en_2010_2_Levy.pdf
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spelling doaj-b8d16ad67fd5442385aea94d327f618a2020-11-25T03:28:16ZengLLC "CPC "Business Perspectives"Innovative Marketing1814-24271816-63262010-06-01623320ITV viewers' attitudes towards iTV advertising and their influence on interactive behaviorShalom Levyhttps://businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/3320/im_en_2010_2_Levy.pdf
collection DOAJ
language English
format Article
sources DOAJ
author Shalom Levy
spellingShingle Shalom Levy
ITV viewers' attitudes towards iTV advertising and their influence on interactive behavior
Innovative Marketing
author_facet Shalom Levy
author_sort Shalom Levy
title ITV viewers' attitudes towards iTV advertising and their influence on interactive behavior
title_short ITV viewers' attitudes towards iTV advertising and their influence on interactive behavior
title_full ITV viewers' attitudes towards iTV advertising and their influence on interactive behavior
title_fullStr ITV viewers' attitudes towards iTV advertising and their influence on interactive behavior
title_full_unstemmed ITV viewers' attitudes towards iTV advertising and their influence on interactive behavior
title_sort itv viewers' attitudes towards itv advertising and their influence on interactive behavior
publisher LLC "CPC "Business Perspectives"
series Innovative Marketing
issn 1814-2427
1816-6326
publishDate 2010-06-01
url https://businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/3320/im_en_2010_2_Levy.pdf
work_keys_str_mv AT shalomlevy itvviewersattitudestowardsitvadvertisingandtheirinfluenceoninteractivebehavior
_version_ 1724585355489837056

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