ComDev in the mediatized world

• Main Authors: Thomas Tufte, Oscar Hemer
• Format: Article
• Language: English
• Published: Universidade de São Paulo 2014-06-01
• Series: Matrizes
• Subjects: Globalização, midiatização, desenvolvimento
• Online Access: http://www.revistas.usp.br/matrizes/article/view/82932

In late 2011 we are in the beginning of a revolution that may or may not turn out to be more far reaching than the one unleashed in 1989. A common denominator in this revolution is the mobilizing power of the social media. Even if labels such as the Twitter or Facebook revolution are refuted, the Arab Spring is a clear cut example of an unprecedented communication power, largely out of the authorities control. While the crucial role of media and communication in processes of social change at last becomes evident, it is however not associated with the field of communication for development. While that Field historically has been about developing prescriptive recipes of communication for some development, it is time attention is refocused to the deliberative, non-institutional change processes.