INTERAKSI ANTARA PERCEIVED VALUE, TRANSACTION COST, DAN REPURCHASE INTENTION DALAM TRANSAKSI ON-LINE
This research aims to analyse the relationships between perceived value, transaction cost and repurchase intention in on-line shopping environment. The respondents were selected purposively from customers who have completed at least a transaction during the last year. The instrument were developed u...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Universitas Udayana
2018-02-01
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| Series: | Jurnal Manajemen, Strategi Bisnis dan Kewirausahaan |
| Online Access: | https://ojs.unud.ac.id/index.php/jmbk/article/view/32769 |