INTERAKSI ANTARA PERCEIVED VALUE, TRANSACTION COST, DAN REPURCHASE INTENTION DALAM TRANSAKSI ON-LINE

INTERAKSI ANTARA PERCEIVED VALUE, TRANSACTION COST, DAN REPURCHASE INTENTION DALAM TRANSAKSI ON-LINE

This research aims to analyse the relationships between perceived value, transaction cost and repurchase intention in on-line shopping environment. The respondents were selected purposively from customers who have completed at least a transaction during the last year. The instrument were developed u...

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Main Authors: Chairunnisa Chairunnisa, Anjar Priyono
Format: Article
Language:English
Published: Universitas Udayana 2018-02-01
Series:Jurnal Manajemen, Strategi Bisnis dan Kewirausahaan
Online Access:https://ojs.unud.ac.id/index.php/jmbk/article/view/32769
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spelling doaj-b875dea117a44cecae07b328b71a2bea2020-11-25T03:01:18ZengUniversitas UdayanaJurnal Manajemen, Strategi Bisnis dan Kewirausahaan2302-88902018-02-01496010.24843/MATRIK:JMBK.2018.v12.i01.p0632769INTERAKSI ANTARA PERCEIVED VALUE, TRANSACTION COST, DAN REPURCHASE INTENTION DALAM TRANSAKSI ON-LINEChairunnisa ChairunnisaAnjar PriyonoThis research aims to analyse the relationships between perceived value, transaction cost and repurchase intention in on-line shopping environment. The respondents were selected purposively from customers who have completed at least a transaction during the last year. The instrument were developed using Likert Scale and analysed using structural equation modelling. In total, as many as 212 respondents completed the questionnaires. From the analysis it was revealed that consumer’s perceived value and repurchase intention have a positive influence in on-line shopping. In addition, it was shown that that information searching cost and moral hazard have negatif influence in perceived value. On the other hand information searching cost and specific asset investment showed negatif influence and positive influence on repurchase intention. Limitations and recommendations for future research are presented at the end of the paper.https://ojs.unud.ac.id/index.php/jmbk/article/view/32769
collection DOAJ
language English
format Article
sources DOAJ
author Chairunnisa Chairunnisa
Anjar Priyono
spellingShingle Chairunnisa Chairunnisa
Anjar Priyono
INTERAKSI ANTARA PERCEIVED VALUE, TRANSACTION COST, DAN REPURCHASE INTENTION DALAM TRANSAKSI ON-LINE
Jurnal Manajemen, Strategi Bisnis dan Kewirausahaan
author_facet Chairunnisa Chairunnisa
Anjar Priyono
author_sort Chairunnisa Chairunnisa
title INTERAKSI ANTARA PERCEIVED VALUE, TRANSACTION COST, DAN REPURCHASE INTENTION DALAM TRANSAKSI ON-LINE
title_short INTERAKSI ANTARA PERCEIVED VALUE, TRANSACTION COST, DAN REPURCHASE INTENTION DALAM TRANSAKSI ON-LINE
title_full INTERAKSI ANTARA PERCEIVED VALUE, TRANSACTION COST, DAN REPURCHASE INTENTION DALAM TRANSAKSI ON-LINE
title_fullStr INTERAKSI ANTARA PERCEIVED VALUE, TRANSACTION COST, DAN REPURCHASE INTENTION DALAM TRANSAKSI ON-LINE
title_full_unstemmed INTERAKSI ANTARA PERCEIVED VALUE, TRANSACTION COST, DAN REPURCHASE INTENTION DALAM TRANSAKSI ON-LINE
title_sort interaksi antara perceived value, transaction cost, dan repurchase intention dalam transaksi on-line
publisher Universitas Udayana
series Jurnal Manajemen, Strategi Bisnis dan Kewirausahaan
issn 2302-8890
publishDate 2018-02-01
description This research aims to analyse the relationships between perceived value, transaction cost and repurchase intention in on-line shopping environment. The respondents were selected purposively from customers who have completed at least a transaction during the last year. The instrument were developed using Likert Scale and analysed using structural equation modelling. In total, as many as 212 respondents completed the questionnaires. From the analysis it was revealed that consumer’s perceived value and repurchase intention have a positive influence in on-line shopping. In addition, it was shown that that information searching cost and moral hazard have negatif influence in perceived value. On the other hand information searching cost and specific asset investment showed negatif influence and positive influence on repurchase intention. Limitations and recommendations for future research are presented at the end of the paper.
url https://ojs.unud.ac.id/index.php/jmbk/article/view/32769
work_keys_str_mv AT chairunnisachairunnisa interaksiantaraperceivedvaluetransactioncostdanrepurchaseintentiondalamtransaksionline
AT anjarpriyono interaksiantaraperceivedvaluetransactioncostdanrepurchaseintentiondalamtransaksionline
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