Generation of Ideas, Ideation and Idea Management
Ideas are vital for organizations because they are the source for innovation and this in turn is endlesssource of competitive advantage. The correct definition of concepts not only allows the targeting ofacademic studies, but its future application in everyday life of organizations. The overall obje...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Serviço Nacional de Aprendizagem Comercial (Senac)
2015-04-01
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| Series: | Navus: Revista de Gestão e Tecnologia |
| Subjects: | |
| Online Access: | http://navus.sc.senac.br/index.php/navus/article/view/248 |