Tools of Intertextuality in Discourse of Social Advertising
The article is devoted to the study of the tools of intertextuality in the discourse of social advertising. Despite the high interest of researchers to the problem of the intertextual interaction the question of the mechanism of intertextuality in advertising, including social, is still not fully li...
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| Format: | Article |
| Language: | Russian |
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Tsentr nauchnykh i obrazovatelnykh proektov
2017-09-01
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| Series: | Научный диалог |
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| Online Access: | https://www.nauka-dialog.ru/jour/article/view/511 |