Proximity Approach as an Option in Global Markets

Proximity Approach as an Option in Global Markets

CRAI was founded in 1973 by a small group of food retailers that joined forces to set up the Commissionarie Riunite Alta Italia (C.R.A.I), which later on turned into Commissionarie Riunite Alimentaristi Italiani. The company as a buying group has become in such a short time a key player in the Itali...

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Bibliographic Details
Main Author: Marco Bordoli
Format: Article
Language:English
Published: Niccolò Cusano University-Rome 2016-06-01
Series:Symphonya
Subjects:
retailing
proximity stores
buying group
private label
market- driven management
over-supply
Online Access:https://symphonya.unicusano.it/article/view/12291
Description
Summary:CRAI was founded in 1973 by a small group of food retailers that joined forces to set up the Commissionarie Riunite Alta Italia (C.R.A.I), which later on turned into Commissionarie Riunite Alimentaristi Italiani. The company as a buying group has become in such a short time a key player in the Italian food retail sector developing an Italian retail business model based on the ‘proximity store’ as option to compete in a global market.
ISSN:1593-0300
1593-0319

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