Dynamics of Development of Indian Media Industry in the World Media Space: Results of 2016-2017

• Main Author: Valentin Viktorovich Matvienko
• Format: Article
• Language: English
• Published: Peoples’ Friendship University of Russia (RUDN University) 2017-12-01
• Series: RUDN Journal of Economics
• Subjects: Индия; национальный медиарынок; медиакомпании; инвестиции; диверсификация; медиаконцерны; прибыль; правительственные инициативы; реклама; медиасотрудничество
• Online Access: http://journals.rudn.ru/economics/article/view/18232

The Indian Media and Entertainment (M&E) industry is a sunrise sector for the economy and is making high growth strides. Proving its resilience to the world, the Indian M&E industry is on the cusp of a strong phase of growth, backed by rising consumer demand and improving advertising revenues. The industry has been largely driven by increasing digitisation and higher internet usage over the last decade. Internet has almost become a mainstream media for entertainment for most of the people. This article analyzes the main indicators of IMEI (Indian Media and Entertainment Industry) development in 2016-2017 years with the help of analytical comparison; also there is a dynamics of the Indian media industry development in the Asian and world media space; moreover, this article demonstrates initiatives taken by the Government of India in the sphere of the national communications system development.