The "Cantankerous Old People" Next Door : How Old Age Is Represented in Serbian Television Commercials
This paper is the result of a three-month monitoring of Serbian television commercials which aimed to study the way elderly people are represented in the media. Elderly people appear in only six commercials, more often as a functional part of a series than as protagonists. Yet in spite of the small...
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| Format: | Article |
| Language: | English |
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University of Belgrade
2016-02-01
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| Series: | Etnoantropološki Problemi |
| Online Access: | https://eap-iea.org/index.php/eap/article/view/174 |