A strategic approach to the implementation of new technologies in the media
In conditions of rapid technological changes and ongoing introduction of new technologies in the media, we need to continuously work on the timely adjustment of human resources to new challenges. New technologies imply growing demands in terms of a set of necessary knowledge and skills, which impose...
| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | srp |
| Published: |
University Business Academy - Faculty of Economics and Engineering Management, Novi Sad, Serbia
2015-01-01
|
| Series: | Ekonomija: teorija i praksa |
| Subjects: | |
| Online Access: | https://scindeks-clanci.ceon.rs/data/pdf/2217-5458/2015/2217-54581503101J.pdf |
| Summary: | In conditions of rapid technological changes and ongoing introduction of new technologies in the media, we need to continuously work on the timely adjustment of human resources to new challenges. New technologies imply growing demands in terms of a set of necessary knowledge and skills, which imposes the need for introduction of the system of total quality management (Total Quality Management - TQM). At the same time, TQM has positive effects on the productivity and competitiveness of the media. The introduction of TQM system in the media provides the prerequisites for the establishment of efficient processes, selection of necessary personnel and efficient system of continuous training of employees. The pace at which employees in the media accept new technologies directly affects employee satisfaction, as well as customer satisfaction. Furthermore, this ultimately has an impact on the excellence of business processes in the media and the possibility of improving their position in the market. |
|---|---|
| ISSN: | 2217-5458 2620-0228 |