Reputation measurement: a tool for ski station applied to Isère Mountain
Endorsed as an asset by businesses, reputation as a resource appears to be overlooked by ski resorts. One of the main reasons is the lack of knowledge and measurement tool. Academic scholarship relating to the benefits of reputation for an organisation provides a sound justification for the developm...
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| Format: | Article |
| Language: | deu |
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Association Via@
2020-12-01
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| Series: | Via@ |
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| Online Access: | http://journals.openedition.org/viatourism/5955 |