Developing a Model to Provide an Integrated Solution in Parent Companies

Leading companies are increasingly looking for solutions strategy to maintain a competitive advantage against commoditization, low growth and declining profitability in pure products market. Many companies have recognized the need to provide solutions (integrated customized products and services to...

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Bibliographic Details
Main Authors: Mostafa Razavi, Nima Mokhtarzadeh, Mahmood Ahmadpour, Mehran Salimi
Format: Article
Language:fas
Published: University of Tehran 2017-11-01
Series:‫مدیریت بازرگانی
Subjects:
Online Access:https://jibm.ut.ac.ir/article_63841_dfaf1319fca100c859fc0bd09eac0606.pdf