SENTIMENT ANALYSIS OF SOCIAL NETWORKS AS A CHALLENGE TO THE DIGITAL MARKETING

SENTIMENT ANALYSIS OF SOCIAL NETWORKS AS A CHALLENGE TO THE DIGITAL MARKETING

Huge amounts of data, in the form of messages on social networks, represent a challange for digital marketing and marketing analytics when meeting the requirements, needs and customer satisfaction with services or products. Marketing strives to be a part of the overall culture based on the data and...

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Bibliographic Details
Main Authors: Brano Markić, Sanja Bijakšić, Arnela Bevanda
Format: Article
Language:English
Published: Faculty of Economics in Osijek 2016-06-01
Series:Ekonomski Vjesnik
Subjects:
text mining
word cloud
marketing analytics
R language
data mining
Online Access:http://hrcak.srce.hr/file/237439

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