Percepções de Valor e Elementos Estruturantes das Microfranquias
A microfranchise requires investment of up to R$ 50 mil. There are currently 336 franchise chains operating in this format in Brazil. The importance of this type of business is justified by lower income classes’ increased purchasing power. However, it is a franchise model that has not been exten...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Associação Nacional de Pós-Graduação e Pesquisa em Administração (ANPAD)
2014-05-01
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| Series: | RAC: Revista de Administração Contemporânea |
| Subjects: | |
| Online Access: | http://www.anpad.org.br/periodicos/arq_pdf/a_1470.pdf |