The Effects of Marketing Related Activities on Brand Equity through Facebook

Purpose of the Study: The study aims to examine and analyze the effects of various marketing related activities on brand equity through Facebook. Methodology: An online survey was conducted for this empirical form of research. Questions were designed on a five-point Likert scale and distributed...

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Bibliographic Details
Main Authors: Shahzad Khan Durrani, Shakeel Khan, Muhammad Hashim Khan, Muhammad Ishtiaq
Format: Article
Language:English
Published: CSRC Publishing 2021-09-01
Series:Journal of Business and Social Review in Emerging Economies
Subjects:
Online Access:http://www.publishing.globalcsrc.org/ojs/index.php/jbsee/article/view/1853

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