The Effects of Marketing Related Activities on Brand Equity through Facebook
Purpose of the Study: The study aims to examine and analyze the effects of various marketing related activities on brand equity through Facebook. Methodology: An online survey was conducted for this empirical form of research. Questions were designed on a five-point Likert scale and distributed...
Main Authors: | Shahzad Khan Durrani, Shakeel Khan, Muhammad Hashim Khan, Muhammad Ishtiaq |
---|---|
Format: | Article |
Language: | English |
Published: |
CSRC Publishing
2021-09-01
|
Series: | Journal of Business and Social Review in Emerging Economies |
Subjects: | |
Online Access: | http://www.publishing.globalcsrc.org/ojs/index.php/jbsee/article/view/1853 |
Similar Items
-
Analysis of Facebook message of automobile brands in Korean market : focus on 3 Korean domestic and 5 foreign brands
by: Choi, Kyung Joo
Published: (2015) -
Linking brand engagement to customer-based brand equity and role of brand experience, brand personality, and brand affect: A case of automobile market of Pakistan
by: Kashif Farhat, et al.
Published: (2020-03-01) -
Facebook & Brand Equity : Firm-created advertising and its effects on the consumer mindset
by: van Enckevort, Kaya, et al.
Published: (2013) -
Digital marketing’s impact on customers’ perspective towards brand : Case study of Blackberry on Facebook
by: Promsopee, Issaree, et al.
Published: (2010) -
BRAND EQUITY IN RURAL MARKETS
by: Sakshi Shivam, et al.
Published: (2017-07-01)