Methodic approaches to prediction of a positive corporate image of pharmaceutical organizations

Methodic approaches to prediction of a positive corporate image of pharmaceutical organizations

Methodic approaches to the prediction of a positive corporate image of pharmaceutical organizations are presented. A technique is developed for the prediction of a risk of loss of the corporate image. The technique includes the algorithm for construction of estimation and prediction tables and rules...

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Bibliographic Details
Main Authors: A. G. Petrov, O. I. Knysh, G. P. Petrov
Format: Article
Language:English
Published: Siberian State Medical University (Tomsk) 2010-02-01
Series:Bûlleten' Sibirskoj Mediciny
Subjects:
risk prediction
image
pharmaceutical organization
Online Access:https://bulletin.tomsk.ru/jour/article/view/1543
Description
Summary:Methodic approaches to the prediction of a positive corporate image of pharmaceutical organizations are presented. A technique is developed for the prediction of a risk of loss of the corporate image. The technique includes the algorithm for construction of estimation and prediction tables and rules of their usage.
ISSN:1682-0363
1819-3684

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