Customer Satisfaction Index – as a Base for Strategic Marketing Management
Customer satisfaction index -CSI results provide: an economic indicator of the quality of economic output; calculation of the net present value of their company’s customer base as an asset over time; information for strategic business applications; a predictor of consumer spending & corporate ea...
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| Format: | Article |
| Language: | English |
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UIKTEN
2013-11-01
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| Series: | TEM Journal |
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| Online Access: | http://www.temjournal.com/documents/vol2no4/Customer%20Satisfaction%20Index%20%E2%80%93%20as%20a%20Base%20for%20Strategic%20Marketing%20Management.pdf |
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doaj-b6b5717160664bc2b9c5efbd981835f72020-11-24T21:24:22ZengUIKTENTEM Journal2217-83092217-83332013-11-0124327331Customer Satisfaction Index – as a Base for Strategic Marketing ManagementKarolina IlieskaCustomer satisfaction index -CSI results provide: an economic indicator of the quality of economic output; calculation of the net present value of their company’s customer base as an asset over time; information for strategic business applications; a predictor of consumer spending & corporate earnings. In this paper the focus of research is customer satisfaction index as a base for new strategic marketing management. For this purpose I have carried out a survey on representative samples of Macedonian passenger and research services quality and customer satisfaction index (CSI) in the macedonian passenger transport. http://www.temjournal.com/documents/vol2no4/Customer%20Satisfaction%20Index%20%E2%80%93%20as%20a%20Base%20for%20Strategic%20Marketing%20Management.pdfcustomer satisfactionmesurementmarketing management. |
| collection |
DOAJ |
| language |
English |
| format |
Article |
| sources |
DOAJ |
| author |
Karolina Ilieska |
| spellingShingle |
Karolina Ilieska Customer Satisfaction Index – as a Base for Strategic Marketing Management TEM Journal customer satisfaction mesurement marketing management. |
| author_facet |
Karolina Ilieska |
| author_sort |
Karolina Ilieska |
| title |
Customer Satisfaction Index – as a Base for Strategic Marketing Management |
| title_short |
Customer Satisfaction Index – as a Base for Strategic Marketing Management |
| title_full |
Customer Satisfaction Index – as a Base for Strategic Marketing Management |
| title_fullStr |
Customer Satisfaction Index – as a Base for Strategic Marketing Management |
| title_full_unstemmed |
Customer Satisfaction Index – as a Base for Strategic Marketing Management |
| title_sort |
customer satisfaction index – as a base for strategic marketing management |
| publisher |
UIKTEN |
| series |
TEM Journal |
| issn |
2217-8309 2217-8333 |
| publishDate |
2013-11-01 |
| description |
Customer satisfaction index -CSI results provide: an economic indicator of the quality of economic output; calculation of the net present value of their company’s customer base as an asset over time; information for strategic business applications; a predictor of consumer spending & corporate earnings. In this paper the focus of research is customer satisfaction index as a base for new strategic marketing management. For this purpose I have carried out a survey on representative samples of Macedonian passenger and research services quality and customer satisfaction index (CSI) in the macedonian passenger transport. |
| topic |
customer satisfaction mesurement marketing management. |
| url |
http://www.temjournal.com/documents/vol2no4/Customer%20Satisfaction%20Index%20%E2%80%93%20as%20a%20Base%20for%20Strategic%20Marketing%20Management.pdf |
| work_keys_str_mv |
AT karolinailieska customersatisfactionindexasabaseforstrategicmarketingmanagement |
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1725988683882954752 |