Customer Satisfaction Index – as a Base for Strategic Marketing Management
Customer satisfaction index -CSI results provide: an economic indicator of the quality of economic output; calculation of the net present value of their company’s customer base as an asset over time; information for strategic business applications; a predictor of consumer spending & corporate ea...
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| Format: | Article |
| Language: | English |
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UIKTEN
2013-11-01
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| Series: | TEM Journal |
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| Online Access: | http://www.temjournal.com/documents/vol2no4/Customer%20Satisfaction%20Index%20%E2%80%93%20as%20a%20Base%20for%20Strategic%20Marketing%20Management.pdf |
| Summary: | Customer satisfaction index -CSI results provide: an economic indicator of the quality of economic output; calculation of the net present value of their company’s customer base as an asset over time; information for strategic business applications; a predictor of consumer spending & corporate earnings. In this paper the focus of research is customer satisfaction index as a base for new strategic marketing management. For this purpose I have carried out a survey on representative samples of Macedonian passenger and research services quality and customer satisfaction index (CSI) in the macedonian passenger transport. |
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| ISSN: | 2217-8309 2217-8333 |