International sport events: improving marketing / Tarptautiniai sporto renginiai: rinkodaros tobulinimas

International sport events: improving marketing / Tarptautiniai sporto renginiai: rinkodaros tobulinimas

The report and the article will be a comprehensive analysis ofthe needs to improve the international sport events marketing. Highlighting the role of international sport events in contemporarysociety and the challenges in the context of globalization,comparing opinions of various authors about aspe...

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Bibliographic Details
Main Authors:	Margarita Kerzaitė, Borisas Melnikas
Format:	Article
Language:	English
Published:	Vilnius Gediminas Technical University 2014-02-01
Series:	Mokslas: Lietuvos Ateitis
Subjects:	brand ICEDRIPS image international sport events marketing organizing committee social marketing
Online Access:	http://journals.vgtu.lt/index.php/MLA/article/view/3505

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