International sport events: improving marketing / Tarptautiniai sporto renginiai: rinkodaros tobulinimas
The report and the article will be a comprehensive analysis ofthe needs to improve the international sport events marketing. Highlighting the role of international sport events in contemporarysociety and the challenges in the context of globalization,comparing opinions of various authors about aspe...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Vilnius Gediminas Technical University
2014-02-01
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| Series: | Mokslas: Lietuvos Ateitis |
| Subjects: | |
| Online Access: | http://journals.vgtu.lt/index.php/MLA/article/view/3505 |