Norhla: Restoring the glory of khullu wool for social development and environmental protection in the High Tibetan Plateau

For centuries, the local communities of yaks’ transhumant cattle farmers of the Tibetan High plateau have lived on their yak breeding activity, providing them with all they need: milk, a source of butter and cheese, and hair, which they weave into the heavy black tents that characterize the nomadic...

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Main Authors: Jean-Marc Guesné, Anne Michaut-Denizeau, Alice Sireyjol
Format: Article
Language:English
Published: Institut Veolia Environnement 2012-10-01
Series:Field Actions Science Reports
Subjects:
Online Access:http://journals.openedition.org/factsreports/1339
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spelling doaj-b67dd9a2fe71485eb9211ed2bed6bf9a2020-11-25T02:13:57ZengInstitut Veolia EnvironnementField Actions Science Reports1867-139X1867-85212012-10-01Norhla: Restoring the glory of khullu wool for social development and environmental protection in the High Tibetan PlateauJean-Marc GuesnéAnne Michaut-DenizeauAlice SireyjolFor centuries, the local communities of yaks’ transhumant cattle farmers of the Tibetan High plateau have lived on their yak breeding activity, providing them with all they need: milk, a source of butter and cheese, and hair, which they weave into the heavy black tents that characterize the nomadic population. In the last decade, however, changes occurred that have destabilized this activity. The changes are three-fold: (1) increasing economic difficulty to live from this activity (Melvyn et al., 1990), and its two corollaries: (2) rural desertification (Yang, 1992) and (3) increasing herds’ sizes, threatening the environment (Wu, 1999). Norlha, meaning “wealth of the Gods”, proposes an alternative to remedy these problems. By improving the value added cattle that farmers derive from the yaks, Norlha’s social business model suggests that selling extremely high range products to luxury houses can be a way out of poverty and rural desertification for these communities.http://journals.openedition.org/factsreports/1339sustainable developmentenvironmentcultural protectionnomadic populations
collection DOAJ
language English
format Article
sources DOAJ
author Jean-Marc Guesné
Anne Michaut-Denizeau
Alice Sireyjol
spellingShingle Jean-Marc Guesné
Anne Michaut-Denizeau
Alice Sireyjol
Norhla: Restoring the glory of khullu wool for social development and environmental protection in the High Tibetan Plateau
Field Actions Science Reports
sustainable development
environment
cultural protection
nomadic populations
author_facet Jean-Marc Guesné
Anne Michaut-Denizeau
Alice Sireyjol
author_sort Jean-Marc Guesné
title Norhla: Restoring the glory of khullu wool for social development and environmental protection in the High Tibetan Plateau
title_short Norhla: Restoring the glory of khullu wool for social development and environmental protection in the High Tibetan Plateau
title_full Norhla: Restoring the glory of khullu wool for social development and environmental protection in the High Tibetan Plateau
title_fullStr Norhla: Restoring the glory of khullu wool for social development and environmental protection in the High Tibetan Plateau
title_full_unstemmed Norhla: Restoring the glory of khullu wool for social development and environmental protection in the High Tibetan Plateau
title_sort norhla: restoring the glory of khullu wool for social development and environmental protection in the high tibetan plateau
publisher Institut Veolia Environnement
series Field Actions Science Reports
issn 1867-139X
1867-8521
publishDate 2012-10-01
description For centuries, the local communities of yaks’ transhumant cattle farmers of the Tibetan High plateau have lived on their yak breeding activity, providing them with all they need: milk, a source of butter and cheese, and hair, which they weave into the heavy black tents that characterize the nomadic population. In the last decade, however, changes occurred that have destabilized this activity. The changes are three-fold: (1) increasing economic difficulty to live from this activity (Melvyn et al., 1990), and its two corollaries: (2) rural desertification (Yang, 1992) and (3) increasing herds’ sizes, threatening the environment (Wu, 1999). Norlha, meaning “wealth of the Gods”, proposes an alternative to remedy these problems. By improving the value added cattle that farmers derive from the yaks, Norlha’s social business model suggests that selling extremely high range products to luxury houses can be a way out of poverty and rural desertification for these communities.
topic sustainable development
environment
cultural protection
nomadic populations
url http://journals.openedition.org/factsreports/1339
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