Alternative Forms of Current Business Communication: Text Structure and Composition Evolution

• Main Author: Yu. A. Mikheeva
• Format: Article
• Language: English
• Published: Kemerovo State University 2021-07-01
• Series: Вестник Кемеровского государственного университета
• Subjects: e-communication; e-mail; business communication; business e-communication; business letter; web-forum; forum; social network; segmentability; hybridization; deformalization; text structure; instagram; polycode
• Online Access: https://vestnik.kemsu.ru/jour/article/view/5009

The article deals with the structure and composition of texts of current electronic business communication. The research materials included electronic business letters (initial requests in the sphere of travel and hotel service), initial requests on the pharmaceutical, engineering, and technological Internet forums,  and Instagram business communication texts in the sphere of education, real estate, and food. The messages demonstrated evolution of both structure and text architectonics of business letters. The main research methods included monitoring and description combined with the method of comparative language analysis. The structure and composition of electronic business letters and requests on the Internet forums and social networks proved different from traditional business letters due to the text-generating online algorithms. Internet users seem unable to perceive business e-mails, web-forum requests, or social network messages as a segmentable text. Electronic business communication is currently undergoing deformalization and style hybridization as a result of electronic communication peculiarities and liberalization.