ANTESEDEN CUSTOMER LOYALTY PADA LOW COST CARRIER AIRLINE
The background of this research was Customer loyalty as a competitive advantage in service industry.The design of this research applies a survey toward unit of analysis on Low Cost Carrier Airline to interview the passanger for testing hypothesis. Meanwhile the required data consist of five variable...
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| Format: | Article |
| Language: | Indonesian |
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Universitas Trisakti
2015-03-01
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| Series: | Jurnal Manajemen dan Pemasaran Jasa |
| Online Access: | http://www.trijurnal.lemlit.trisakti.ac.id/index.php/jasa/article/view/1405 |