The Role of Gender on Consumer Attitudes toward Multiple Celebrity Advertisements
Although its has been widely used in advertising, the impact of multiple celebrity endorsement on consumers has not been known. Therefore, the aim of this study is to examine whether consumers’ attitudes towards advertisement and brand, and their purchase intention differ regarding to the gender of...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Gaziantep University
2013-12-01
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| Series: | Gaziantep University Journal of Social Sciences |
| Subjects: | |
| Online Access: | http://dergipark.gov.tr/jss/issue/24232/256866?publisher=gantep |