R&D and Product Engineering in Global Pharmaceutical Companies
In the global pharmaceutical market, innovation and imitation processes play a key role in companies’ development policies. Through the analysis of the main pharmaceutical companies (originator and generic pharmaceutical companies), this paper aims to identify features that qualify companies themsel...
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| Format: | Article |
| Language: | English |
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Niccolò Cusano University-Rome
2015-06-01
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| Series: | Symphonya |
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| Online Access: | https://symphonya.unicusano.it/article/view/11266 |
| Summary: | In the global pharmaceutical market, innovation and imitation processes play a key role in companies’ development policies. Through the analysis of the main pharmaceutical companies (originator and generic pharmaceutical companies), this paper aims to identify features that qualify companies themselves, with a particular focus on new product R&D processes. |
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| ISSN: | 1593-0300 1593-0319 |