The Influence of Brand Awareness and Brand Image on Brand Equity - an Empirical Study of Logistics Service Providers

Aim/purpose - This article presents the results of research referring to Keller's brand equity concept. The fundamental objective of the research was to examine the influence of brand awareness and brand image on brand equity. We were also interested which force of influence is greater. Design/...

Full description

Bibliographic Details
Main Authors:	Marcin Świtała, Wojciech Gamrot, Beata Reformat, Katarzyna Bilińska-Reformat
Format:	Article
Language:	English
Published:	Publishing House of the University of Economics in Katowice 2018-09-01
Series:	Journal of Economics and Management
Subjects:	Brand Logistic services Research results Brand image
Online Access:	https://www.ue.katowice.pl/fileadmin/user_upload/wydawnictwo/JEM_Artyku%C5%82y_31_60/JEM_33/06.pdf

Similar Items

Employer Branding as a Source of Competitive Advantage of Retail Chains
by: Katarzyna Bilińska-Reformat, et al.
Published: (2018-07-01)

Building Brand Equity in B2B Service Industry : Examination of the Servbrand Framework in Logistics Industry
by: Bilgili, Oğuzhan, et al.
Published: (2021)

Brand Equity for Service Brands Online
by: Zetterberg, Martin, et al.
Published: (2015)

How brand personality, brand identification and service quality influence service brand equity
by: Sandra Maria Correia Loureiro, et al.
Published: (2014-12-01)

The Influence of Brand Awareness, Brand Image, and Brand Trust on Brand Loyalty
by: Innocentius Bernarto, Margaretha P. Berlianto, Yohana F. C. P. Meilani,, et al.
Published: (2020-10-01)

BRAND LOYALTY – A DETERMINANT OF BRAND EQUITY
by: Claudia BOBÂLCĂ, et al.
Published: (2014-12-01)

PRIVATE BRAND: BRAND EQUITY MEMEDIASI STRATEGI PRIVATE BRAND DAN BRAND PERSONALITY DENGAN BRAND PREFERENCE
by: Ni Kadek Dwi Suputri Duryana, et al.
Published: (2017-01-01)

Brand Equity and Brand Loyalty: New Perspective
by: Abd M. Alkhawaldeh, et al.
Published: (2016-09-01)

The Growing Brand Equity and Brand Value – The Learnings from Most Valuable Brands
by: Lhotáková Markéta
Published: (2012-12-01)

The Influence of Brand Equity and Brand Identity on Brand Extension Strategies
by: Hein, Katja, et al.
Published: (2015)

Internal Brand Equity : A study on the relationship between internal brand equity and external brand equity in B2B firms
by: Biela, Joanna, et al.
Published: (2015)

The Role of Consumer- Brand Experiences and Relationship in Contributing to Brand Equity for Services
by: Lai-cheung Leung
Published: (2016-02-01)

THE IMPACTS OF BRAND EXPERIENCES ON BRAND LOVE, BRAND TRUST, AND BRAND LOYALTY: AN EMPIRICAL STUDY
by: Sharon Madeline, et al.
Published: (2019-09-01)

ANTECEDENTS OF BRAND EQUITY
by: Andina Seliani, et al.
Published: (2020-04-01)

Linking brand engagement to customer-based brand equity and role of brand experience, brand personality, and brand affect: A case of automobile market of Pakistan
by: Kashif Farhat, et al.
Published: (2020-03-01)

The Effect of Brand Equity and Social Capital on Brand Image (A Study of Samand Automobile Brand)
by: M M, et al.
Published: (2018-01-01)

GENERAL ISSUES CONSIDERING BRAND EQUITY WITHIN THE NATION BRANDING PROCESS
by: Denisa, COTÎRLEA, et al.
Published: (2014-11-01)

The impact of brand concept on brand equity
by: Joo-Eon Jeon
Published: (2017-08-01)

The Impact of Brand Equity on the Achievement Customers’ Loyalty to the Brand: An Empirical Study of a Sample of Vodafone's Customers
by: Zaki Muhammad ABBAS BHAYA, et al.
Published: (2018-12-01)

The Effect of Customer Brand Identification on Brand Equity in Hotel Services
by: zohreh dehdashti shahroukh, et al.
Published: (2018-01-01)

A prospective study on the dimensions of global brands, brand equity and brand value
by: Motter Junior, Mario Divo
Published: (2016)

Customer Brand Relationship : An empirical study of customers’ perception of brand experience, brand satisfaction, brand trust and how they affect brand loyalty
by: Muth, Alexandra, et al.
Published: (2012)

Examining the ParticipACTION brand using the brand equity pyramid
by: Berry, T.R, et al.
Published: (2018)

A self-based perspective for consumer-brand relationship : understanding the role of brand attachment in brand equity creation
by: Kwan, Man Ching
Published: (2011)

Building brand equity at Huskvarna Motorcycles
by: Storozheva, Yulia, et al.
Published: (2009)

Brand gender, brand personality and brand loyalty relationship
by: Izzet Gümüş
Published: (2016-08-01)

Brand gender, brand personality and brand loyalty relationship
by: Izzet Gümüş
Published: (2016-08-01)

Consumer-Based Brand Equity of Products and Services: Assessing a Measurement Model with Competing Brands
by: Rafael Barreiros Porto
Published: (2018-04-01)

Evaluating the Mediating Role of Brand Image in the Formation ob Brand Equity
by: Hossein Emari, et al.
Published: (2012-05-01)

Sustainable Activity of Cultural Service Consumers of Social Media Users—Influence on the Brand Capital of Cultural Institutions
by: Łukasz Wróblewski, et al.
Published: (2018-10-01)

The Antecedents and Consequences of Brand Image: Based on Keller’s Customer-Based Brand Equity
by: Park, Sang Hee
Published: (2009)

Brand origin : how does it impact brand awareness and brand image
by: Baeza, Julia, et al.
Published: (2010)

MEASURING BRAND EQUITY: THE PERSPECTIVE OF STARBUCKS’ CUSTOMERS
by: Astrid Puspaningrum
Published: (2020-11-01)

The effect of internal brand management on brand commitment and brand trust
by: Mouton, Estelle
Published: (2019)

Impact of brand awareness, brand equity and brand slogan towards product advertisement: a case study in advertising industry / Rohani Jangga ... [et al.]
by: Jangga, Rohani, et al.
Published: (2020)

Antecedents and consequences of brand equity and brand value of business to business environments within the Gauteng province / Willie Schoeman.
by: Schoeman, Wilhelmus Hendrikus
Published: (2014)

Antecedents and consequences of brand equity and brand value of business to business environments within the Gauteng province / Willie Schoeman.
by: Schoeman, Wilhelmus Hendrikus
Published: (2014)

PERAN BRAND TRUST DALAM MEMEDIASI BRAND EXPERIENCE, BRAND PERSONALITY DAN BRAND COMMUNITY TERHADAP BRAND LOYALTY
by: Alifah Ratnawati, et al.
Published: (2018-07-01)

Key antecedents of brand equity in heritage brand extensions: The moderating role of tourist heritage experience
by: M. Belén Prados-Peña, et al.
Published: (2021-09-01)

The Influence of Brand Awareness and Other Dimensions of Brand Equity in Consumer`s Behaviour: The „Affordable Luxury” Strategy
by: Zaif Alexandra, et al.
Published: (2018-01-01)

Cannot write session to /tmp/vufind_sessions/sess_8rqmved58cvthkj3opc1o75jbf