| Summary: | The article discusses the transformations that took place in São Paulo's concrete poetry in the cultural context of the 1960s, when the social function of literature, in a developing country with a colonial past, gained strength in the Brazilian culture environment. Through reading the reflections of artists who participated in the movement and critical studies on the subject, our objective is to make explicit the transformations of concretism, focusing, above all, on the popcretos of Augusto de Campos. This work demonstrates a dialogue with its time and the anticipation of characteristics of the national literary and artistic field in the late 20th and early 21st centuries.
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