IDENTIFICATION OF ATTITUDES SUPPORTING TOURISM DEVELOPMENT: A CASE STUDY OF THE DERAWAN ISLAND PEOPLE, BERAU OF EAST BORNEO

• Main Authors: Zainurossalamia S., Yahya M.F.
• Format: Article
• Language: English
• Published: Russian Journal of Agricultural and Socio-Economic Sciences 2019-02-01
• Series: Russian Journal of Agricultural and Socio-Economic Sciences
• Subjects: Residents' welcome to the tourists; state of the local economy; personal economic benefits; pro-tourism behavior
• Online Access: https://rjoas.com/issue-2019-02/article_04.pdf

This study aims to analyze the influence of residents' welcome to the tourists, state of the local economy, and personal economic benefits to the pro-tourism behavior of the people of Derawan Island, Berau of East Borneo. This research is an explanatory research; i.e. a research that finds out and explains the influence among variables that aims to test a theory or hypothesis. It applies the Smart-PLS 3.0 analysis tool and quantitative path analysis as the research method. The samples of this study were 120 local residents of Derawan Island who were asked to respond to the questionnaire and were also involved in the interview. The findings show that residents' welcome to the tourists, the state of the local economy, and personal economic benefits have positive influence on the Pro-Tourism Behavior of the people of Derawan Island, Berau, East Borneo, with a contribution of R-square value of 37.3%. It means that the Pro-Tourism Behavior is affected by residents' welcome to the tourists, state of the local economy, and personal economic benefits of 37.3%.