Platform Adoption Factors in the Internet Industry

Platform Adoption Factors in the Internet Industry

This study examines the factors influencing the choices of Internet platform services by applying the technology acceptance model. For this purpose, the analysis is conducted with 222 people who use different types of Internet platforms by utilizing structural equation modeling. The results show tha...

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Bibliographic Details
Main Author:	Junic Kim
Format:	Article
Language:	English
Published:	MDPI AG 2018-09-01
Series:	Sustainability
Subjects:	platform technology acceptance model perceived diversity perceived security perceived satisfaction
Online Access:	http://www.mdpi.com/2071-1050/10/9/3185

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