Development strategies for small and medium-sized enterprises with limited investment resources

• Main Authors: Gusakov Boris, Sotnikova Anna
• Format: Article
• Language: English
• Published: EDP Sciences 2021-01-01
• Series: SHS Web of Conferences
• Online Access: https://www.shs-conferences.org/articles/shsconf/pdf/2021/27/shsconf_icsr2021_00048.pdf

The main source of investment resources for small and medium-sized enterprises is their own profit. The dynamic development of these enterprises is possible only with a strategic program aimed at implementing independent discrete measures. The following tasks are relevant: development of a set of program measures; optimization of measures; maintenance of the financial stability of the enterprise by adjusting development program indicators. The indicators are strategic guidelines for the development. The target functions of the effectiveness of strategic management are minimization of the period of implementation of the development program and the maximum asset growth rate. To assess the effectiveness of development, the following indicators developed by the authors can be used: the coefficient of innovation management, which characterizes the average geometric growth rate of assets attracted during the initial period; the index of innovation management, which characterizes the quality of management by comparing the average geometric growth rate of assets of the optimal and basic variants of the development program.