Driving transformation performance through innovation and experience model
Innovation on business model is not only describing the bundle of products and services but also it is integrated with the input of customer experience. Customer experience should become a key role in developing business model innovation in driving transformational performance. This paper argues tha...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Growing Science
2019-12-01
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| Series: | Management Science Letters |
| Subjects: | |
| Online Access: | http://www.growingscience.com/msl/Vol10/msl_2019_349.pdf |