Does Ethics Perception Foster Consumer Repurchase Intention? Role of Trust, Perceived Uncertainty, and Shopping Habit

Does Ethics Perception Foster Consumer Repurchase Intention? Role of Trust, Perceived Uncertainty, and Shopping Habit

Ethics in e-commerce is one of the most crucial factors that significantly influence consumer behavior. Hitherto, most of the studies have been executed in developed countries while few research has been conducted in developing countries. The main aim of this research is to explore the roles of e-re...

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Main Authors: Zhi Yang, Quang Van Ngo, Yaguang Chen, Chung Xuan-Thi Nguyen, Hoa Thi Hoang
Format: Article
Language:English
Published: SAGE Publishing 2019-05-01
Series:SAGE Open
Online Access:https://doi.org/10.1177/2158244019848844
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spelling doaj-b4d21d46fc17403380a3c433ec1fed192020-11-25T02:50:11ZengSAGE PublishingSAGE Open2158-24402019-05-01910.1177/2158244019848844Does Ethics Perception Foster Consumer Repurchase Intention? Role of Trust, Perceived Uncertainty, and Shopping HabitZhi Yang0Quang Van Ngo1Yaguang Chen2Chung Xuan-Thi Nguyen3Hoa Thi Hoang4Business School of Hunan University, Changsha, Hunan, ChinaHanoi University of Industry, Hanoi, VietnamSchool of Economics and Management, Dalian Jiaotong University, Liaoning, ChinaBusiness School of Hunan University, Changsha, Hunan, ChinaSao Do University, Chi Linh, Hai Duong, VietnamEthics in e-commerce is one of the most crucial factors that significantly influence consumer behavior. Hitherto, most of the studies have been executed in developed countries while few research has been conducted in developing countries. The main aim of this research is to explore the roles of e-retailers’ ethics to fit in with the development in developing countries. To reach this end, this research developed and tested a research model that explains the relationship between consumers’ perception regarding the ethics of online retailers (CPEOR) and consumer repurchase intention (RPI). Partial least squares (PLS) approach with data collected from a survey of 518 online shoppers in Vietnam was employed to test this research model. The results showed that CPEOR has an indirect effect on consumer RPI through the mediation of consumer trust and perceived uncertainty. Furthermore, this research concretized the moderating effect of consumer online shopping habit in the relationship between RPI and its determinants.https://doi.org/10.1177/2158244019848844
collection DOAJ
language English
format Article
sources DOAJ
author Zhi Yang
Quang Van Ngo
Yaguang Chen
Chung Xuan-Thi Nguyen
Hoa Thi Hoang
spellingShingle Zhi Yang
Quang Van Ngo
Yaguang Chen
Chung Xuan-Thi Nguyen
Hoa Thi Hoang
Does Ethics Perception Foster Consumer Repurchase Intention? Role of Trust, Perceived Uncertainty, and Shopping Habit
SAGE Open
author_facet Zhi Yang
Quang Van Ngo
Yaguang Chen
Chung Xuan-Thi Nguyen
Hoa Thi Hoang
author_sort Zhi Yang
title Does Ethics Perception Foster Consumer Repurchase Intention? Role of Trust, Perceived Uncertainty, and Shopping Habit
title_short Does Ethics Perception Foster Consumer Repurchase Intention? Role of Trust, Perceived Uncertainty, and Shopping Habit
title_full Does Ethics Perception Foster Consumer Repurchase Intention? Role of Trust, Perceived Uncertainty, and Shopping Habit
title_fullStr Does Ethics Perception Foster Consumer Repurchase Intention? Role of Trust, Perceived Uncertainty, and Shopping Habit
title_full_unstemmed Does Ethics Perception Foster Consumer Repurchase Intention? Role of Trust, Perceived Uncertainty, and Shopping Habit
title_sort does ethics perception foster consumer repurchase intention? role of trust, perceived uncertainty, and shopping habit
publisher SAGE Publishing
series SAGE Open
issn 2158-2440
publishDate 2019-05-01
description Ethics in e-commerce is one of the most crucial factors that significantly influence consumer behavior. Hitherto, most of the studies have been executed in developed countries while few research has been conducted in developing countries. The main aim of this research is to explore the roles of e-retailers’ ethics to fit in with the development in developing countries. To reach this end, this research developed and tested a research model that explains the relationship between consumers’ perception regarding the ethics of online retailers (CPEOR) and consumer repurchase intention (RPI). Partial least squares (PLS) approach with data collected from a survey of 518 online shoppers in Vietnam was employed to test this research model. The results showed that CPEOR has an indirect effect on consumer RPI through the mediation of consumer trust and perceived uncertainty. Furthermore, this research concretized the moderating effect of consumer online shopping habit in the relationship between RPI and its determinants.
url https://doi.org/10.1177/2158244019848844
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AT quangvanngo doesethicsperceptionfosterconsumerrepurchaseintentionroleoftrustperceiveduncertaintyandshoppinghabit
AT yaguangchen doesethicsperceptionfosterconsumerrepurchaseintentionroleoftrustperceiveduncertaintyandshoppinghabit
AT chungxuanthinguyen doesethicsperceptionfosterconsumerrepurchaseintentionroleoftrustperceiveduncertaintyandshoppinghabit
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