DEOLOGI PATRIARKI DALAM IKLAN AXE EFFECT ‘CALL ME’ VERSI SPECIAL NEEDS DAN LOST

The advertisement through its sign and code brings a certain meaning that is personally interpreted by theaudience based on their own cultural experiences. As a text, advertisement which is shown in a set of signand code from the addresser to the addressee expresses the ideological practice. The act...

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Bibliographic Details
Main Author: Ercilia Rini Octavia
Format: Article
Language:Indonesian
Published: Pusat Penerbitan ISI Surakarta 2016-04-01
Series:Gelar: Jurnal Seni Budaya
Online Access:https://jurnal.isi-ska.ac.id/index.php/gelar/article/view/1529